WORLD HEALTH WORKER WEEK
2024 CAMPAIGN
BRANDING

Designed a logo, brand, social media toolkit, and key messaging graphics for World Health Worker Week 2024 for the Frontline Health Worker’s Coalition. The campaign reached 40 million social media accounts, with 4,580 mentions and 95 million impressions, when measured by an outside firm based on the hashtags used over two weeks.

 

 

Cardio4Cities Accelerator logo AND BRANDING

Designed logo and Branding Guidelines for an international initiative to improve cardiovascular health in cities around the world. Please see the Branding Guidelines below. I also helped to build and launch the website for Cardio4Cities Accelerator.

CARDIO4CITIES BRAND GUIDELINES

 

 

Rauschenberg: Collecting & Connecting EXHIBITion LOGO

Rauschenberg: Collecting & Connecting exhibition at Duke University’s art museum in 2014-2015.

 

The logo at the front of the exhibition of the museum, 2014.

 

LOGO CELEBRATING the first 10 YEARS of
DUKE UNIVERSITY’s ART MUSEUM

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Museum Book using the logo, a 200-page award-winning book showcasing the history of the first ten years of Duke University’s art museum, 2015.

Logo used in a newspaper insert, in the Triangle’s free alternative weekly Indy Week newspaper; 2015.

 

 

BRANDED BLANK CARD & ENVELOPE

4 x 6 inch branded, blank museum card often used for thank you notes. On the front, the museum mark is embossed and silver foil stamped.

 

 

BRANDED FOLDER & VARIOUS MUSEUM collateral

Grey folder branded with a debossed museum logo on the front containing a mailing label, letterhead, standard business #10 envelope, and a business card for Duke University’s art museum.

 

 

NCMA MUSEUM TYPE TREATMENT

A prototype of a folder and possible type treatment for the North Carolina Museum of Art (NCMA) logo. Pictured is this type treatment used across NCMA collateral: a branded folder, letterhead, standard business #10 envelope, and a business card. This was never used – only a requested project between 2005-2008.